rafael lüder

Interactive

Dell Mini Family was a promotional website for a new family of notebooks. I was responsible for the layout as well as the XML implementation for all nine languages. The grid system had to be flexible enough to accomodate differences in length between languages.

  • year: 2009
  • dimensions: 930x760px
  • typefaces: Interstate
  • softwares: Photoshop

Churrasco no Couro is a documentary on the tradition of Churrasco (grilled meat) in Latin America, above are some initial sketches and a mockup of the interface.

  • year: 2010
  • softwares: Fireworks, Photoshop

rafael-lueder.com is a place where I can experiment with the latest ideas in interaction design and coding. Above are sketches used to develop each of the sections of the website and some of the initial mockups.

  • year: 2010
  • dimensions: 980px on a 6-column grid
  • softwares: Fireworks

Editorial

Enjaulado tells the story of Rogério, sentenced to six years in prison. The barbed wire is used as a motif running through chapter titles, following the story of redemption of the main character.

  • year: 2007
  • dimensions: 140x210mm
  • typefaces: Aldus 11/14, Futura Condensed 8/14, Astonished 36/28
  • softwares: InDesign, Photoshop

Eu, Criminalista is the autobiography of a Brazilian lawyer and was sent to clients and friends as a gift. For this edition I have completely revised the layout and typography and designed a new cover.

  • year: 2007
  • dimensions: 140x210mm
  • typefaces: Aldus 11/14, Palatino 18/14
  • softwares: InDesign, Photoshop

Visual ID

Agrotec specializes in the use of DGPS technology in agriculture. The new visual identity and stationaries were developed during a part-time course. The leaves on the symbol slowly change from soft (organic) to hard (geometric) shapes.

  • year: 2005
  • typeface: ITC Avant Garde (modified)
  • softwares: Illustrator, InDesign

Alinhar is a physiotherapy and pilates studio mainly focused on women. The resemblance of vertebrae when seen from behind with the shape of butterflies as well as the positive associations with delicate/feminine movements was a happy finding.

  • year: 2008
  • typeface: Frutiger
  • softwares: Illustrator